The process of achieving social change through social movements is the struggle between the movement and powerholders of the hearts, minds, and support (or acquiescence) of the general public. The powerholders advocate policies that are to the advantage of society's elites, but often to the disadvantage of the majority population and in violation of its strongly held values. Before movements begin, however, the populace is usually unaware of the problem and the violation of their values, but they would be very upset and easily spurred to action if they knew. - Bill Moyer

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