Episode Description

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Time-Stamped Show Notes

• [00:00:30] Introduction to simplifying marketing strategies
• [00:01:30] The importance of not over-complicating marketing
• [00:02:30] Introduction of the Who, What, Why, How framework
• [00:03:30] Detailed explanation of the framework
• [00:04:30] How to establish credibility (Who)
• [00:05:30] Clarifying your offering (What)
• [00:06:30] Explaining the benefits (Why)
• [00:07:30] Importance of explaining how to engage or purchase (How)
• [00:08:30] Recap and encouragement to apply the framework across all marketing channels