Let's take a trip down memory lane… back to a time when people picked up the phone and called other people for information. Oh, those were the days! But, wait! Those days aren't long gone. They are still here! And in this episode we talk you through our best practices for converting a cold lead or sign call. What are the key questions you should ask? How do you get them to stay on the phone with you and start building your new relationship? What action step are you trying to get them to take at the end of the call? How do you follow up after you hang up? We cover all of this and more. If you plan to succeed in this career you'll need to be able to carry on a conversation and we are giving you all the tips to help you get there!