There's a lot being said about a low-carb, high-fat, ketogenic diet--both good and bad--these days, but the following story that was repeated all across a variety of media sources in early 2019 takes the proverbial cake for clickbaitiness and social media share-ability.   ‘Keto Crotch’ Could Be a Stinky Side Effect of the Diet — Here’s What to Know: https://people.com/health/keto-crotch-diet-side-effect-what-to-know/   When these stories started making the usual rounds across every aspect of the media zeitgeist, something just didn't add up about it for health podcaster and international bestselling author of KETO CLARITY Jimmy Moore who has been actively online talking about carbohydrate-restricted diets since 2005. Of all the medical practitioners he has ever interviewed over the years, not a single one of them has ever talked about this "keto crotch" issue. So when it was found out to be an elaborate hoax perpetrated by a public relations firm called Edelman, whose clients include Weight Watchers (low-fat diet), Barilla (pasta), and the EATLancet (vegan) study, it all became clear this was a hit piece against the keto message.   Listen in today to learn all the juicy, sordid details of the journalistic fraud of a story in this episode.   For more JIMMY RANTS, check out all of his past episodes at JIMMYRANTS.com. Find all the LLVLC Family of Podcasts at Apple Podcasts and Stitcher Radio.   “This is what we're up against. This is why we have to be hyper-vigilant. There are forces at play that are not happy that Keto is a thing because they are losing money.” — Jimmy Moore