The founder of Bar beverage has 5 tenets for success: be audacious, authentic, tenacious, obsessive and inspire others to be great. No wonder he built a company that just sold for 1.8 billion. A company that uses the civet to represent the highest achieving employees, has to be a little different. Bai has bucked many beverage company trends and has been incredibly successful. See the quirky company tour in this week's episode, the secret Bag basement, and hear how he built the company and drives innovation.

Lessons:

1. You can't fail by working hard.

2. If you're able to unbelieve, life can be unbelievable.

3. To be successful with your product you need to be able to read and tap into the zeitgeist. Be nimble.

Link:

UNBELIEVE – http://www.drinkbai.com/unbelieve

The Unbelievers Trailer https://youtu.be/-Y9CHW3Aqvg

CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle with guest Chris Irving Synopsis – Matt Baatz © 2017 Spartan