In this powerful episode of Design Business Freedom, you’re getting the ultimate reframe to shut down client discount requests with confidence and clarity. Melissa breaks down why interior design is one of the most valuable investments your clients will ever make—not just for a moment, but for decades of daily joy, beauty, and functionality. She shows you how to confidently articulate that value and stand strong in your pricing, without falling into the trap of unnecessary generosity or fee-cutting.

You’ll learn how to shift both your mindset and your messaging so that you and your clients see design for what it truly is: a transformational upgrade with a return on investment that outlasts any vacation, luxury car, or designer handbag. From residential to commercial projects, Melissa gives you the exact soundbites, analogies, and positioning tools to communicate long-term ROI and educate your clients into appreciating—not questioning—your fees.

IN THIS EPISODE, YOU WILL HEAR:

• (01:05) How to quantify your value with a 24-7-365 impact that lasts 15 to 30 years
• (03:09) Why design is not a one-time purchase like a car or a vacation—and how to explain this to clients
• (06:23) The secret to reawakening client appreciation months or even years after a project ends
• (08:25) Why discounts devalue your work and train clients to expect more for less
• (10:30) A powerful ROI breakdown that turns a $150K investment into less than $28/day
• (13:23) How to reframe price objections with calm confidence, not defensiveness

SUPPORTING RESOURCES:

• Design ROI One-Sheet Download

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.