The 80/20 Principle

152: Naked Emperors


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You know your situation better than anyone else. Sometimes you should trust what your gut instincts tell you is best for you, and not what a supposed expert says. We'll talk about some things that experts say that need to be questioned, and we'll also talk about places where your intuition can be wrong. Interestingly, persuasion is one area where both supposed lawyer experts and your intuition are probably wrong —unless you closely study the books I'll recommend and discuss.

Show Notes

  • To Sell Is Human: The Surprising Truth About Moving Others, by Dan Pink
  • Exactly What To Say: The Magic Words for Influence and Impact, by Phil M Jones
  • Influence: The Psychology of Persuasion, by Robert Cialdini (New & Expanded)
  • Thinking, Fast and Slow, by Daniel Kahneman
  • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, by Rory Sutherland
  • Readwise (the app/service that makes it easy to revisit and learn from your ebook & article highlights).

General Resources

  • The 80/20 Principle (my email newsletter)
  • The 5 Pillars of a Tech-Powered Law Practice
  • The Inner Circle (an online community for law firm owners)

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EPISODE CREDITS:

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The 80/20 PrincipleBy Ernie Svenson

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