Did you know that there’s a Pinterest off-season? Yep. It’s a thing. And today we’re going to cover how to maximizing your efforts during this “off-season.”

If you are totally new to the podcast, and brand new to Pinterest, you should check out our four-week START newsletter series that’s customized for you. It will help you create a solid foundation that you can build your Pinterest marketing on.

If you’ve already created that Pinterest foundation but you want to keep growing, we also have a newsletter series designed for you. This newsletter series will help you take your Pinterest marketing to the next level.

This post contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure policy.

For each niche, there seems to be a time when there is a slow season. And it’s typically during the summer. Not everyone has clearly defined “off-season”, but you can apply everything we talk about today to whatever type of slow season you might face in the days to come.

The “high season” on Pinterest is from early September to February 15th for most people.

We notoriously see traffic take a nosedive during the early summer months, and by default, we see people worrying about where their traffic went. Instead of wasting this downtime fretting, put it to good use by completing a series of vital “housekeeping tasks”.

Maximizing Your Efforts During the Pinterest Off-Season

Create New Images

The first thing you can do if you notice that your traffic is falling is to create new images for your top 10-15 posts or products.

You can find your top 10-15 posts in your Google Analytics. We have a podcast episode that talks all about how to make Pinterest work for you. Listen in and you’ll get a lot more tips on using analytics.

Create an image that looks slightly different from your original pin. You want to have these images prepared for when you plan to start pinning them to your boards.

Optimize and Monetize Top Posts

Make sure your top posts are totally optimized and monetized.

Listen in on last week’s episode about Pinterest affiliate marketing to help you get started. Look for any place where you can add affiliate links, as long as they suit your audience.

Think through what tool you can create and give it to your readers in order to be really helpful. You can create an opt-in incentive to add to these posts (it doesn’t have to be huge or complicated). Get your reader on an email list so that you can share new guides that you’ve created with them. 

Lead Your Reader to The End Goal

Explore various ways to funnel your people towards your end goal. One of the things I like to do on my “legacy pins” (thanks Monica Froese for this phrase!) is to remind my reader of the services that we provide.

On my “how to clean up Pinterest boards” post, I also want to let my reader know that I have a checklist for them. My end goal is to get them on my email list because then I can communicate with them and nurture my rela...