Buckle up! Today you’ll be learning how to optimize old blog content for Pinterest!

If you are a longtime listener of the Simple Pin podcast, you know that in July we took a break and reshared some older podcast episodes that feaetured the most sought-after information about Pinterest marketing. 

We not only reshared those episodes but went back to the blog posts and made sure they were updated and that the content was current. 

I thought that today I would share with you about how we make sure that the older content was updated and optimized for Pinterest. 

Our blog posts contain a summary of our podcast content, but they are not a word-for-word transcript. 

The reason we create corresponding blog posts for each podcast episode is that some people enjoy listening  to content while others prefer reading it. Writing these posts also helps us to rank on Google. 

Pinterest Resources and Tips 

One of the main things we pride ourselves on here at SPM is keeping you up to date on all things Pinterest. 

In order to do this, I write a newsletter that comes out every Wednesday. This newsletter is full of tips and tricks, the latest Pinterest resources, and lots of information that will help you move your business forward. 

I would love for you to join the newsletter. 

The newsletter will also help you discover what level you are currently at in your Pinterest marketing, which is important, and we will give you more information based on the level you find yourself at. 

Now onto the main event.

How to Optimize Old Blog Content for Pinterest

 

The Many Doors to Your Content

Today’s episode is all about optimizing older blog content for Pinterest.

You might be asking yourself, Why do we want to do this? 

The beauty of Pinterest is that Pinterest marketing has a snowball effect. A blog post that you pinned a year ago (or even longer) will continue to bring traffic to your website. This means Pinterest users are entering your site from a lot of different “doors”. 

I like to use the illustration of a house to explain this: some people are coming in through the front door, some through the garage, some through the back door… but they are all coming in, regardless of how they get there! 

You’ll want to make sure your posts are optimized so that a reader will want to stick around in your house once they find you. 

This doesn’t mean that you need to constantly be churning out new content. New content is awesome, but it’s even more important that your existing content remains fresh and updated. 

Pinterest High and Low Seasons

Right now, we’re entering what we call the “high season” in Pinterest marketing. 

Content that you created for Halloween or Thanksgiving in years past is likely going to be popping up in the search bar again soon. Now’s the time to go back and revisit those posts to make sure that the content appear current and relevant to readers when they enter your site through that door. You don’t want it to be obviously that you created that content 5 years ago!

From our experience working with Pinterest clients for almost 6 years, one of the things we’ve noticed is that when people, (especially in North America) are spending more time outside, Pinterest traffic declines. This happens from around April until the beginning of August. 

For some people, this could be a higher time of traffic, depending on your niche. August to February is typically the higher traffic season for most marketers. 

The reason it’s vital to constantly be looking at your old content is that there’s likely a lot of