Design Biz Survival Guide

154: Niki Landry I Cultivating Growth from Within


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Today, we welcome Niki Landry, founder of Hatch Creative Co. - a consulting firm focused on supporting small to mid-level design businesses. In this episode, Niki shares her design journey and how a moment of need at the commercial design firm that she was working at triggered the leader within and culminated in her transition from design to operations. We discuss the value of recruiting and promoting from within and her strategy for identifying hidden leaders among your team. If you’re in growth mode - this episode is for you!

Show Highlights:
  • Niki’s business model and her design journey 

  • Niki’s transition from design to operations role

  • The importance of looking internally first when you want to expand your design team  

  • Asking employees questions to understand their interests, strengths, and problems

  • Providing training to employees on both soft skills like managing and hard technical skills

  • Using a mentoring approach and gradually increasing responsibilities to prepare staff for promotions

 

Notable Quotes:

“Your best resources are already under your roof. They understand your culture, they understand your business model, they understand the game.” - Rick.

 

“If firms want to be successful, grow sustainably, and have a team that truly knows the business, they should look internally. Bring those people along on the upward journey, build that team, and create the company that you want.” - Niki Landry.

 

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Supporting Resources:

HATCH CREATIVE Website: https://www.hatchcreativeco.com/

 

HATCH Creative Co. on Instagram: https://www.instagram.com/hatch.consulting/

 

HATCH Creative Consulting on LinkedIn: https://www.linkedin.com/company/hatch-creative-consulting/

 

Sponsor Links:

https://danielhouse.club/

 

https://designmanager.com

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