Called to Both - Balancing Motherhood and Business for Photographers

155: Appealing to Different Buyer Types on Your Website and Within Your Marketing Strategy


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What if your website is turning away the very people who want to buy from you? This week, I’m sharing a behind-the-scenes conversation I had with one of my coaching accelerator clients all about aligning your brand and website with different buyer personalities. The reality is that you don’t have just one type of ideal client. You have many and they all shop and inquire differently.

We’re diving into practical ways to accommodate analytical, relationship-driven, impulsive, and skeptical buyers within your current website and content.

In this episode:

  • The most common buyer personalities (and what each needs to say “yes”)
  • How different buyer types prefer to reach out and why ignoring DMs is costing you money
  • The key contact options every creative service provider needs to offer

Find It Quickly

02:24 - Understanding Different Buyer Types

04:27 - How Buyers Reach Out

07:16 - Optimizing Your Website for All Buyers

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>


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Called to Both - Balancing Motherhood and Business for PhotographersBy Joy Michelle

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