“It was a marketing mystique that hemp had that drew people in. So instead of getting frustrated, I used it as an opportunity to bring people in and really educate them.”

Mike Fata is the Founder and Former Chairman & CEO of Manitoba Harvest, known for their high quality hemp food products and for being one of the originals to take on this category. In this episode, honored to hear Mike’s journey as he shares how an overweight high school dropout transformed his health and discovered the wonders of hemp. We also talk about what fueled him to start a company, overcoming the challenges in starting a new category prior to the legalization of hemp, and the concept of “coopetition” as a way to grow as an entrepreneur. Check out this amazing conversation on #TheKaraGoldinShow!

Show notes at https://karagoldin.com/podcasts/155

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Mentioned in the Episode: Manitoba Harvest Twitter: https://twitter.com/ManitobaHarvest Mike Fata’s LinkedIn: https://www.linkedin.com/in/manitoba-mikefata