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Join me, Nik (https://x.com/CoFoundersNik), as I interview Abbi Perets (https://x.com/abbiperets in this insightful episode. We dive into Abbi's fascinating journey from the early days of freelance writing before Google, navigating the tech boom in Silicon Valley, and her experiences with the evolution of content. 

We also explore her current perspective on how AI is reshaping the writing landscape and how she leverages tools like Claude in her daily work helping experts uncover their hidden value. Hear her practical tips and unique insights on building a successful writing career and adapting to technological changes.

Questions This Episode Answers:
How did you figure out how to get paid as a freelance writer in the late 90s?
What seemingly simple business practice significantly set you apart in the freelance world?
How did you decide what to write about when you were first starting your freelance career?
What was your initial reaction to AI being seen as a replacement for writers?
How do you set up project instructions in Claude to make it a valuable assistant?
Enjoy the conversation!

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This week we covered:

00:00 Introduction and Background

00:53 Freelance Writing Journey

05:38 Balancing Family and Career

08:40 Impact of AI on Writing

14:00 Exploring AI Tools

20:40 Using Claude for Writing

21:43 Integrating Personal and Professional Life with AI

21:33 Choosing Claude Over ChatGPT for Content Creation

22:43 Setting Up Projects in Claude

23:19 Detailed Project Instructions and Guidelines

24:50 Writing Style and Preferences

27:20 Using AI for Decision Making and Feedback

33:00 Leveraging AI for Personal and Professional Organization

35:26 Project Knowledge and Capacity in Claude

36:10 Conclusion and Contact Information