The subject of today’s episode is how to use Pinterest marketing for service providers. We are going to be talking to Natalie Bacon about how she used Pinterest to help her business grow. A lot of people don’t realize that service-based businesses can utilize the power of Pinterest, so they go to other platforms. 

Natalie shares all her tips and tricks on how she gets the perfect person to her site so that they can consume her free content, get to know her, and eventually become one of her coaching clients. 

One of the main Pinterest marketing elements that we pride ourselves on is staying up to date on all things Pinterest. We send out a newsletter every single Wednesday with tons of Pinterest tips and resources that will help you move your business forward without making you feel overwhelmed. Sign up today! 

Natalie’s Journey from Law Student to Life Coach

Natalie is a life coach for high-achieving women. She helps them with everything from goal-setting to making money to starting an online business. 

Natalie started her blog right after she graduated from law school. She was in $206K worth of student loan debt at the time. 

She decided to dive into personal finance and development by starting a blog (all while continuing to practice law). As a blogger, she started reading other blogs and realized that the possibility of making money. 

She started pursuing blog monetization as she grew her blog into a personal finance blog. Eventually, that led Natalie down the path of becoming a financial planner, and then a life coach. 

Currently, her site targets high-achieving women, coaching them through money and online business decisions and issues. 

Related: Pinterest Marketing for Personal Finance Bloggers

Pinterest Marketing for Service Providers: Natalie’s Story

 

Learning to Market a Blog 

Natalie started out as The Finance Girl, then decided to rebrand and use her own name in 2016. 

As a natural networker, she immediately sought out a personal blogging tribe when she started blogging. She accomplished this by reading other blogs and commenting and creating a circle of blogger friends. 

She realized that most of her new blogger friends were using Pinterest, so she decided to start using it as well. She quickly realized that she couldn’t just “build it and they will come”. She had to figure out how to drive people to her site. 

As soon as she learned that lesson, she knew that it was all about marketing. It wasn’t about how good her product/content was, but about how she was choosing to market that product and content.

Related: Converting Pinterest Traffic to Sales

Create for Your Audience, Not the Platform 

Natalie grew from the learning experience of not really loving who she was in her business. 

She was creating content that she didn’t love, but felt like she had to create for the Pinterest platform. It turns out that she could focus on creating content that she believed in the most. 

It’s important to not get too caught up creating content for the platform. Be sure that all the content you create is directed at and made for your target audience. If not, you are missing the mark. 

Related: Using Analytics as a Content Creation Tool

Natalie went from not knowing anything about money to learning everything that everyone else was saying about money. She initially believed that she had to believe those same things as well.