There is a lot of marketing speak that will sell you on get traffic fast strategies on Pinterest, but the Simple Pin Podcast will never be the place for that. Find out why I’m drawing a line in the sand and committing to bringing you the best teaching.
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Let’s dig in.
This is not an episode about what people are doing wrong, but one about drawing a line in the sand for me. It’s more behind the scenes as to why I teach the way that I teach and how to hold fast to that, despite what the industry may be doing.
Pinterest Hacks and Quick Success Promises
Back in June, I had a little bit of a crisis of work ethics. I had just had someone ask me about hacking Pinterest, and someone else ask me about the repin ID working to generate more engagement and again (another Pinterest “hack” strategy). The straw that broke the camel’s back was viewing pin after pin on my Pinterest feed that made promises of Pinterest success in 30 days.
The headlines looked like this:
* The “New” Way to Get More Traffic from Pinterest
* How to Get Your First 1000 Followers in x Steps
* Why you Suck at Pinterest and What You Can Do to Get Thousands of Repins (a favorite!)
* How I Doubled My Traffic in 2 Weeks
* How I got 5 million Pageviews per Month on Pinterest (this one wasn’t clear if they were talking about actual traffic. I can tell you in all my time of managing Pinterest accounts, I have only ever see a few people reach 5 million Pinterest-led sessions per month and that was a few years back in the high-time).
A few others promised doubling, tripling and even quadrupling traffic in a short amount of time. (sigh)
Why I Will Never Give You Get Traffic Fast Strategies
Now, I’m not shaming these people for using the get traffic fast Pinterest marketing strategy, to each business owner their own. But the popularity of this marketing strategy left me questioning myself.
Was I missing something? Was I not teaching the way the community wanted? Were people so determined to find the hack or quick success that they would reject my long-term Pinterest growth mindset of teaching in favor of the quick trick?
Would I soon become irrelevant all because I wasn’t teaching the get traffic fast method?
Seeking Help from Colleagues
I did my usual thing – I recruited Kristie Hill and Alisa Meredith to be my sounding board. Alisa always knows that I get drawn into the weeds and Kristie always shares a helpful data spin on my issue. They are two of my favorite colleagues for asking these (ridiculous but honest) questions to. No judgment has ever been passed by them, so it gives me a safe place to pose my questions.
Even after our level-headed conversation, I was left still wondering.
Am I still missing something? Can an account grow in traffic and email leads, exponentially in 30 days?
What I was seeing in all the data from our clients periodically backed up this claim, but more often than not, it didn’t.
Managing certain accounts has felt like walking through mud.