Confessions with Jess and Cindy

$15K Minimum: How Kel Haney Raised Her Consulting Rates (And Got Clients to Say Yes)


Listen Later

Ever wonder how some consultants seem to effortlessly land high-paying clients while you're still struggling to break the $5K mark? This week's guest, Kel Haney, spills the tea on her journey from theater director to six-figure fundraising consultant.

Kel shares how she transitioned from a 20-year career in theater to becoming a sought-after fundraising consultant, specializing in mid-level donors and her signature "5-minute fundraising ask." She candidly discusses her initial resistance to networking, her mindset shifts around pricing, and how she learned to articulate her unique value proposition.

But here's the kicker: Kel reveals how she went from charging $30-50 an hour to a $15K minimum for her consulting packages. And spoiler alert: clients are saying yes!

We dive into the nitty-gritty of Kel's business model, including how she structures her offers, her approach to business development (hint: it's all about relationships), and why she's committed to keeping her business lean and mean.

Kel also shares her secret weapon for staying motivated during the less-than-glamorous parts of running a business. Let's just say it involves a green visor and a healthy dose of playfulness.

Key Takeaways:

  • Clarity is queen: Kel's business took off when she got crystal clear on her niche and how to articulate it. Take the time to refine your messaging – it pays off.
  • Invest in yourself: Kel credits her rapid success to investing in coaching and professional development. It's not an expense, it's a fast pass to success.
  • Relationship-building trumps cold outreach: Kel's high-ticket clients come from nurturing her network and being genuinely curious about people's needs.
  • Keep it lean: By maintaining low overhead, Kel maximizes her profit margins and gives herself more flexibility in her business.
  • Don't be afraid to raise your rates: Kel's story proves that when you offer unique value, clients are willing to pay premium prices. Know your worth and price accordingly.
...more
View all episodesView all episodes
Download on the App Store

Confessions with Jess and CindyBy Cindy Wagman and Jess Campbell

  • 5
  • 5
  • 5
  • 5
  • 5

5

23 ratings


More shows like Confessions with Jess and Cindy

View all
Pivot by New York Magazine

Pivot

9,248 Listeners

10% Happier with Dan Harris by 10% Happier

10% Happier with Dan Harris

12,636 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,047 Listeners

Where Should We Begin? with Esther Perel by Esther Perel Global Media

Where Should We Begin? with Esther Perel

14,921 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,294 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,171 Listeners

Hello Seven Podcast by Rachel Rodgers

Hello Seven Podcast

583 Listeners

the bossbabe podcast by Natalie Ellis

the bossbabe podcast

1,958 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

773 Listeners

The Smart Gets Paid Podcast by Leah Neaderthal

The Smart Gets Paid Podcast

78 Listeners

IMO with Michelle Obama and Craig Robinson by Higher Ground

IMO with Michelle Obama and Craig Robinson

12,953 Listeners

We Can Do Hard Things by Glennon Doyle and Audacy

We Can Do Hard Things

41,407 Listeners

Money For Couples with Ramit Sethi by Ramit Sethi

Money For Couples with Ramit Sethi

3,358 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,406 Listeners

The Biz of Nonprofit Consultants by Natalie Eckdahl, MBA

The Biz of Nonprofit Consultants

10 Listeners