What is strategic planning, why does a small business need it—and just how do you write a strategic plan in the first place? We’ll get the answers to those questions and more from our expert guest, Erica Olsen, whose role as CEO of OnStrategy has seen her working with organizations around the globe to improve their business strategies.

In her more than 15 years as the CEO of OnStrategy, Erica has worked with leadership teams of all styles of organizations, from governments and school districts to businesses and nonprofits, including well-known names like Patagonia, Microsoft, and Make-A-Wish. She’s put that strategic planning knowledge to work in her own company, too, growing their SaaS and consultancy firm to a monthly revenue of $500K.

Today, we’ll get Erica’s insights into what strategic planning should look like for small businesses and entrepreneurs. She’ll share her advice on planning to start or scale a business, including what tools a small business owner can use to streamline the process. We’ll also hear how strategic planning can help you fix common problems that plague small businesses and some tips for identifying where you need to make improvements.

Resources

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