Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

16 - What You Need To Know BEFORE Driving Traffic To Your Offers


Listen Later

Everybody wants traffic – more visitors to their site, their optins, their sales pages etc. But very few people are actually really prepared to turn that traffic into sales. In this episode you learn what you must do BEFORE you drive traffic to your offers to boost your conversion rates, reduce your costs and create content that sells.

In this episode, your hosts Suzi Dafnis and Michelle Falzon share the importance of your traffic building your email list, the numbers you need to know, how you can figure out what you can afford to pay for a lead, the three channels for traffic and some of their favourite and top performing traffic channels and strategies.

Plus, included in this episode is a free download – Know Your Numbers Cheat Sheet

Listen to this episode to hear more about:

  • How to calculate cost per lead and revenue per lead
  • The steps you need to complete BEFORE you spend a dollar on traffic
  • The three traffic channels – owned, earned and paid
  • Specific traffic strategies that work
  • The most trusted channels and how to leverage them
  • How to get more referrals and word of mouth
  • The very best time in the sales process to ask for a referral
  • The power of Joint Ventures 
  • ...more
    View all episodesView all episodes
    Download on the App Store

    Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That WorksBy HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    15 ratings


    More shows like Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

    View all
    HerBusiness by HerBusiness (Host: Suzi Dafnis)

    HerBusiness

    10 Listeners

    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

    191 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,440 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,578 Listeners

    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,056 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,616 Listeners

    The Productivity Show by Asian Efficiency

    The Productivity Show

    506 Listeners

    Happier with Gretchen Rubin by Gretchen Rubin / The Onward Project

    Happier with Gretchen Rubin

    12,901 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,260 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    7,037 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    28,585 Listeners

    Chill & Prosper with Denise Duffield-Thomas by Denise Duffield-Thomas

    Chill & Prosper with Denise Duffield-Thomas

    214 Listeners

    We Can Do Hard Things by Glennon Doyle and Audacy

    We Can Do Hard Things

    41,410 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    19,405 Listeners

    AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

    AI Explored

    85 Listeners