In today’s episode, we are talking about how to be bold in your business. I know that I talk about Pinterest all the time, but behind your Pinterest marketing is a business. 

You are using Pinterest to grow your business, and growing a business is hard work. If you don’t put good systems into place, you will experience burnout, discouragement and could ultimately end up quitting altogether. 

Being bold and living into your dreams will allow you to grow your business without losing yourself. 

We have a special newsletter series that is great for Pinterest beginners. If that’s you, check out our 4-week newsletter series that will help you get your Pinterest marketing up and running. 

How to Be Bold in Your Business: Kayse’s Story

 

Creating an Online Teaching Business

Kayse Morris is a former 8th grade English and Language Arts teacher. One day back in 2013 she randomly decided to start selling her teaching resources online. She made $50 and the rest is history. Now, she helps overwhelmed educators turn into thriving CEO teachers. She calls it the best job ever. 

Kayse was born to teach. She left the classroom back in 2017 to focus on selling her resources full-time via the Teachers Pay Teachers platform. 

Kayse is from a small town in Georgia and people would always stop her and ask her when she was going to go back to teaching.When she told them she wasn’t, they would always ask her how she was able to leave her teaching gig.

And that’s when she realized she was missing one of her favorite things: teaching. Now she gets to do it on a much larger scale. 

Teachers Pay Teachers (TPT)

Kayse does still sell on TPT, as her heart and soul are in helping educators and children. It is more or less a passive revenue stream since she isn’t actively marketing products or focusing on those sales. TPT is the stepping stone that got her to where she is today: owning her own business. 

There was some fear involved in moving away from TPT, but Kayse was constantly worried about what would happen if everything came crumbling down. Her business was built on someone else’s platform, so she didn’t truly own it.

Related: Using Pinterest to Market Teachers Pay Teachers Products & How to Use Promoted Pins for Teachers Pay Teachers

Using Pinterest to Launch the Business

Kayse used Pinterest right away to sell her products. Pinterest was the vehicle that launched her business back in 2013. 

She uses the same Pinterest business account for her TPT products and her own business. Her ideal audience is the same for both of these businesses — teachers who are interested in Kayse’s products and teachers who are looking to pivot in their business. 

She gets clicks to both the teacher products and the entrepreneurial products from Pinterest. 

Dealing With Keyboard Warriors

There are so many tough things that happen along the way when you are growing a business. The funny thing is that when we share the tough behind-the-scenes moments, we tend to get so many messages from people thanking us for sharing something that they can relate to. 

It’s hard to be vulnerable and not just share the highlight reel. But know this — people want to be able to relate to you. When you are open and honest about both the highs and lows, your audience will respond with an overwhelming amount of support.