Today, we welcome Kamala Nair, a professional copywriter and voice brand expert for interior design professionals. In this episode, Kamala shares how her time as a copywriter at Elle Decor introduced her to the world of interiors and the importance of storytelling in order to support and elevate the beauty of interior design. Get your notepad ready because Kamala shares her top three strategies for using effective copy to differentiate your brand. We also discuss her personal journey of entrepreneurship and how relocating from NY to London empowered her to think big and launch her own business.

 

Show Highlights:

• Kamala’s background as a copywriter and her transition to running her copywriting agency

• Strategies for how to use words to differentiate your design brand

• Creating an effective statement of differentiation for your brand

• Evoking emotions and creating a personal connection with clients

• Avoiding cliches and generic language when crafting brand messaging

• Identifying what makes your design business unique or different

• The importance of understanding and marketing to your ideal client persona

• Kamala’s journey of launching her own design copywriting business and the challenges she faced

 

Notable Quotes:

• “You have a maximum of 15 seconds to capture your reader’s attention. If you don’t capture their attention in that 15 seconds, they’re going to move on.” - Kamala Nair
• “Create a statement of differentiation. It’s a headline and a subheadline that succinctly captures what makes your brand different.” - Kamala Nair
• “You really need to be marketing towards who you want to be working with and not who you’re currently working with. You need to speak directly to your ideal clients, pain points, the problems that they’re trying to solve.” - Kamala Nair

 

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Supporting Resources:

Kamala Nair Website - https://www.kamalanairinc.com/ 

Kamala Nair on Instagram - https://www.instagram.com/kamalanair/ 

 

Sponsor Links:

High Point Market: https://www.highpointmarket.org/registerdbsg

Design Manager: https://designmanager.com