Does the thought of choosing a niche freak you out?

As a coach, the idea of choosing a niche may bring about feelings of overwhelm or resistance. You may worry that having a niche will limit your business or close doors for potential opportunities. However, choosing a niche is essential for standing out in the coaching industry and attracting the right clients.

Having a niche makes you a bigger fish in a smaller pond. Instead of being a small fish in a big pond full of other coaches, you stand out more to a smaller, more specific audience. This makes your coaching more appealing and valuable to potential clients.

While it's true that having a niche closes certain doors, it also opens up doors to a more specific and urgent audience. By narrowing your focus, you become incredibly appealing to a smaller audience rather than mildly appealing to everyone.

In this episode, you will learn how to overcome niche resistance and scale your coaching practice.

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