In this episode, we are talking about taking your reader on a journey from Pinterest to Paypal in 3 minutes flat. We’ll cover how to woo the hearts and wallets of your Pinterest readers with great copy and easy offers. 

The Simple Pin Collective is our Pinterest marketing membership. As I teach you about Pinterest, it’s important that you not feel overwhelmed, but equipped to serve your audience well. This membership community gives you the tools you need to create a strategy that will help you build your business long-term. The Simple Pin Collective is the place to get all the Pinterest marketing advice you need. Join today!

Building a Business Centered Around Helping Others

Kate Doster runs a website and is also the host of the Inbox Besties podcast, where she gives “dangerously actionable advice to turn internet randos into subscribers with benefits.” Email marketing is her current jam, but she’s also a former copywriter. 

Kate loves helping people. In 2016-2017, she was a part of multiple Facebook groups where people would share their landing pages or email copy. Right away, Kate was struck by how “not great” most of the content was. She began to offer editing services and feedback sessions (in the form of videos) highlighting what a customer needed to change in order to make their content better.

Instead of just working for one client and serving their needs, Kate started focusing on serving multiple people simultaneously (a “one to many” approach). She took everything she learned from copywriting and her psychology background and communications degree to help the average, “little guy” blogger learn these skills without having to spend years of their lives studying it. 

Getting Page Views from Pinterest

While email marketing is obviously her favorite, Kate also loves content creation. But for a long time, she poured her blood, sweat, and tears into blog posts only to have five or ten people read them. 

Everyone in her Facebook group was talking about getting page views from Pinterest. And so, in order to master Pinterest, she started listening to the Simple Pin podcast. 

Kate came up with the Pinterest to Paypal in 3 Minutes Flat system because the Pinterest user is actively looking for something. They are already a captive audience.

Most bloggers or business owners are more focused on Instagram or Facebook ads because they are quick wins, but they don’t provide the conversions that Pinterest does. 

Related: Converting Pinterest Traffic to Sales

 

Kate gets most of her traffic from Pinterest, with Google being a close second. She experienced the greatest traffic increase once she started following the tips we share on the Simple Pin Podcast, especially keywording images.

Pinterest to Paypal: The Four Steps of the System 

One of the biggest excuses people give for not accomplishing things is that they don’t have enough time. When you tell someone that they can accomplish something in three minutes, they’re more likely to see it through, even if it ultimately takes them five to six minutes. 

Kate’s system is laid out from the user’s perspective and how they experience the process: