Ready to dive deep into the Pinterest for Business Mindset?

Today’s podcast episode is all about how to have the right mindset around your Pinterest marketing business. There is a certain frame of mind you need to have before you get started so that you don’t get frustrated and experience burnout. 

This episode is sponsored by The Simple Pin Collective. The great thing about our membership community is that it is full of Pinterest marketing resources and also allows you to implement what you’re learning. If you want a place where you can get your Pinterest marketing questions answered, join the Collective today. 

Is Pinterest Marketing Right for My Business? 

If you are new to Pinterest, you may find yourself asking, Is Pinterest a good idea for my business?

If that’s the case, start by finding out if your audience is already using the platform. If the answer is yes, you definitely need to start using Pinterest as part of your business marketing plan. 

Perhaps you don’t know if you have the time or resources to create great images for the platform. Pinterest images differ from all other social media images, so it will take extra time and effort. 

And why would you want to dive into Pinterest marketing? Is it a good fit for you and your business? 

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The Pinterest for Business Mindset

 

Pinterest vs. Other Social Media Platforms

Once you have decided to take the leap and use Pinterest for marketing, the very first thing you need to know is that you can never compare Pinterest to Facebook or Instagram. 

A lot of people head over to Pinterest from Instagram and think the engagement will be the same as long as they are using their Instagram tactics. But applying tactics from one social media platform, (Instagram) to a search and discovery network, (Pinterest) will not work. 

The engagement you receive on Pinterest is so different from what you receive on other networks. On Instagram, you might receive a click, a like, or a comment and feel like that’s a win. On Pinterest, however, the user is trained to click on a pin and go over to your website. 

Also, keep in mind that what your Instagram audience likes might be different from what your Pinterest audience likes. 

Take some time to search your name on Pinterest and see what content is being pinned from your site (you can do this by searching www.pinterest.com/source/yournamehere). This little exercise will help you to understand what Pinterest users are attracted to on your website. 

Three Key Elements for the Pinterest for Business Mindset

The three most crucial points that should inform your Pinterest mindset are:

• Images are different. You have to have a strong image game on Pinterest — after all, remember that it’s a visual search platform. Listen to our episode about Creating Pinterest Images that Capture the Pinner’s Attention. This episode gives the best practical tips for creating great Pinterest images. 


• Keywords are important. Pinterest differs from Instagram and Facebook because it is a search and discovery platform – it falls more in line with Youtube and Google than with social media platforms. People go to these platforms to search for things. Keywords are the magic ingredient that matches user queries wit...