Nikonomics - The Economics of Small Business

164 - Building Beehiiv into a $300 Million Dollar Business with Tyler Denk


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🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

Join me, Nik (https://x.com/CoFoundersNik), as I interview Tyler Denk (https://x.com/denk_tweets, the co-founder and CEO of the booming newsletter platform Beehiiv.

We dive into his incredible journey from Morning Brew to building Beehiiv, which now processes billions of newsletter impressions and pays millions to creators. We explore how Beehiiv helps individuals and businesses with audience building, monetization through ads and paid subscriptions, and the surprising dynamics of running a business where your users make almost as much as you do!

Learn about the evolution of newsletter monetization, the power of owning your audience, and Tyler's unique perspective on leadership and growth while staying deeply involved in the product. We also touch on the decision to raise venture capital and his thoughts on future opportunities in the content space.


Questions This Episode Answers:
How much is Beehive currently paying out to creators per month?
What are the typical margins for a SaaS and ads business like Beehive?
How did the advertising model for newsletters evolve?
How important is it for businesses to build their own email lists to mitigate platform risk?
How did Tyler and his co-founders decide to raise venture capital early on?
Enjoy the conversation!

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Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or email me at [email protected] with your thoughts.
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MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
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__________________________

This week we covered:
00:00 Building a Successful Platform

03:09 The Journey of Beehiiv

05:56 Revenue Streams and Business Model

08:51 The Evolution of Newsletter Monetization

12:01 Empowering Creators and Small Businesses

14:55 The Importance of Email Ownership

17:49 Nurturing Customer Relationships through Content

24:59 The Power of Consistency in Business Writing

28:13 The CEO's Role: Inspire, Retain, and Recruit

30:37 Balancing Doing and Delegating as a CEO

36:45 Navigating Growth and Venture Capital Decisions

46:49 Identifying Underserved Niches in the Newsletter Space

...more
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Nikonomics - The Economics of Small BusinessBy Nikolas Hulewsky

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