The Launch Lounge Podcast

164. New Ad Targeting Options That Are Working Now


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Feeling lost in Facebook's ever-changing ad targeting maze? Discover the exact targeting strategies that are working right now for online course creators. 🚀

With iOS updates and privacy changes turning ad targeting upside down, it's time to adapt your approach. In this episode, my ads specialists Caroline and Amy reveal what's actually converting for our highest-performing client campaigns.

You'll learn why mega-broad audiences might outperform your carefully selected interests, which lookalike percentages convert best now, and how to research your ideal customer when Facebook's traditional tools are gone.

🔥 In This Episode:

  • Why 10-80 million person audiences are beating traditional targeting

  • The surprising lookalike percentage that's outperforming the standard 1%

  • Creative retargeting strategies that bypass iOS tracking limitations

  • How to research your ideal customer's interests without Facebook's insights tool

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup đź’«

 

💚 💚 💚 

Salome

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The Launch Lounge PodcastBy Salome Schillack

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