In this episode of Design Business Freedom, you're invited to reframe the AI conversation and lean into what makes you irreplaceable as an interior designer. Melissa explores how, in an increasingly automated industry, your real value lies in being profoundly human—tapping into empathy, intuition, and sensory design to create transformation, not just transactions. This episode is a call to deepen your client connections and showcase your unique touch in ways AI can never replicate.

Melissa walks you through the three core areas where the human advantage shines: design discovery, design delivery, and client experience. From reading body language on Zoom to curating sensory design reveals and hosting unforgettable completion celebrations, you'll learn how to make clients feel truly seen, valued, and celebrated. This is how you set yourself apart in a sea of sameness and attract the luxury clients who crave personal connection and presence.

IN THIS EPISODE, YOU WILL HEAR:

• (02:14) Why AI can replicate images, but not the emotion or transformation behind your designs
• (03:35) The three stages of your business where your human advantage matters most
• (04:41) How emotional intelligence turns your discovery calls into loyalty-building conversations
• (05:51) Elevating your design delivery through sensory experiences clients will never forget
• (09:03) The power of completion celebrations and how they drive referrals and client advocacy
• (12:06) Where to draw the line between automation and personalization for a high-touch, high-profit business

SUPPORTING RESOURCES:

Do you know exactly what's holding your firm back from those six- and seven-figure projects and the design fees and profit that go with them?

Most interior design firm principals don't. That's why I invite you to schedule your complimentary Design Business Assessment, a confidential 1:1 with me on Zoom.

It's the first high-impact step to diagnosing your bottlenecks—from pricing to process—and getting absolute clarity on the bold action required. Stop working harder, start working smarter.

Take the assessment today at melissagalt.com/DBA. When you're ready to reveal your firm's growth opportunities and work with me to get there, let's go.