In this episode, you're going to discover how to harness the power of AI to create a "digital twin" — a smart, always-on brand ambassador that mirrors your tone, values, and voice. Rather than fearing technology, you're invited to design with it, intentionally shaping your AI to sound and look like you so it can consistently communicate your design genius even when you're off the clock.

Melissa walks you through how to capture your unique brand DNA — from your tone and vocabulary to your values and visual identity — and teach it to AI tools like ChatGPT, Jasper, or Gemini. You'll learn how to build a core brand library, train your digital systems, and safeguard your brand integrity while leveraging automation for consistency, scalability, and profitability. If you've ever wished you could be in more than one place at once, this is your blueprint.

IN THIS EPISODE, YOU WILL HEAR:

• (03:13) What a digital twin really is — and why your design brand needs one
• (05:29) How to define your brand tone, vocabulary, and values for AI use
• (08:06) The secret to identifying your brand DNA with your own content
• (09:59) What belongs in your core brand library to train your AI tools effectively
• (13:27) Automating without losing your voice — how to maintain soul in scale
• (17:29) Why regular audits of your AI-generated content are essential to brand integrity

If you're ready to build your own digital twin — one that reflects your design genius, amplifies your brand voice, and runs while you rest — let's talk.

Head to melissagalt.com/DBA and book your 1:1 confidential Zoom Design Business Assessment. Or DM me with DBA and we'll share a link.

Because your best business partner might not be a person — it might be the smarter, faster, AI-powered version of you, that amplifies your talent to capture better clients, bigger projects and more profit.

You've got this: I've got you always!