Cubicle to CEO

165. GrubHub’s Founder Grew Revenue By 300% One Week After Switching From A Subscription Model To A Transactional Model


Listen Later

On the show today we have our first guest who has taken a company public. Mike Evans founded GrubHub in his spare bedroom and grew it into a multi-billion-dollar household name. Today’s case study looks at how GrubHub grew their revenue by 300% in one week after switching from a subscription based model to a transactional model, and how you can evaluate which revenue model would create more value in your own business and attract repeat customers.


Since leaving GrubHub post-IPO in 2014, Mike more recently founded Fixer.com, an on-demand handyperson B-corp that trains its W-2 employees from scratch. For more insights from Mike, order his book, Hangry, releasing this November on Audible and wherever books are sold.


Connect with Mike:

  • Get Mike's new book Hangry: A Startup Journey --> https://ellenyin.com/hangry
  • https://mikeevans.com/
  • https://fixer.com/
  • https://www.linkedin.com/in/authormikeevans/
  • https://www.facebook.com/mevans314159/
  • https://www.instagram.com/m_evans314/
  • https://twitter.com/m_evans

  • If you enjoyed today’s episode, please:

    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    • Leave a positive review or rating on Apple Podcasts or Spotify
    • Subscribe for new episodes every Monday.

    • Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

      Learn more about your ad choices. Visit megaphone.fm/adchoices

      ...more
      View all episodesView all episodes
      Download on the App Store

      Cubicle to CEOBy Ellen Yin

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      557 ratings


      More shows like Cubicle to CEO

      View all
      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,572 Listeners

      Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

      Build Your Tribe | Grow Your Business with Social Media

      2,611 Listeners

      Well-Oiled Operations with Stacy Tuschl by Stacy Tuschl

      Well-Oiled Operations with Stacy Tuschl

      518 Listeners

      Side Hustle Pro by Nicaila Matthews Okome | Side Hustle Pro Media

      Side Hustle Pro

      1,758 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,059 Listeners

      THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

      THE ED MYLETT SHOW

      14,064 Listeners

      She Means Business Show by Carrie Green

      She Means Business Show

      305 Listeners

      The Influencer Podcast by Julie Solomon

      The Influencer Podcast

      1,443 Listeners

      Biceps After Babies Radio by Amber Brueseke

      Biceps After Babies Radio

      2,111 Listeners

      Hello Seven Podcast by Rachel Rodgers

      Hello Seven Podcast

      578 Listeners

      the bossbabe podcast by Natalie Ellis

      the bossbabe podcast

      1,781 Listeners

      Powerhouse Women by Lindsey Schwartz

      Powerhouse Women

      834 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,574 Listeners

      Creator Science by Jay Clouse

      Creator Science

      456 Listeners

      Good Content with Shannon McKinstrie by Shannon McKinstrie

      Good Content with Shannon McKinstrie

      117 Listeners