Those of you who are in the Etsy and eCommerce space have been begging me to do a post about how to promote your shop without a blog. So, we looked high and low for the right person to discuss creating a Pinterest strategy for Etsy and we finally found her. 

If you’re not an eCommerce/Etsy seller, go ahead and listen to this episode to learn more about how to promote the selling platform you use. 

If you’re new to Pinterest, we’d love for you to sign up for our Start series. This helps you get that firm Pinterest foundation built fast. 

Tara Jacobsen has 2 Etsy shops, (one digital and one vintage) and 20 years of marketing experience. She runs 3 blogs, including Marketing Artfully. 

Tara has a friend who refuses to blog for her shop, and so she’s found a way to get products onto Pinterest in a diversified way that gives the seller a vast reach. 

When the Business Coach Is Wrong

Tara and her husband adopted three kids through the foster care system. At the time, she was running a marketing services company, but it wasn’t working well  for their family after the children came along. 

So she paid to get some marketing coaching. At the end of three months of coaching, her coach told her that she should only work with realtors from that point forward. 

Tara decided to buck her coaches suggestion. Instead, she opened a digital product store in 2015 and sold over $25K of worksheets throughout the year. 

Currently, she is spearheading a challenge with her Facebook group where she posts one new product a day for the month. 

The Power of Pinterest

Because Tara was a blogger, she knew the power of Pinterest when it came to selling her products. When she started to consistently pin the vintage items she was selling on Etsy, she noticed that they started selling much faster.

Recently, she started to ramp up her pinning because Etsy has changed its rules about its search option. If you’re not willing to offer free shipping, they push you down in search. 

It was vital that Tara take control of her Etsy store traffic. 

Pinterest and Etsy SEO 

In the beginning, Tara would just pin her listing and hope that would be enough. Unfortunately, that’s not the way it works. 

Etsy SEO is very different than Pinterest SEO. It can feel overwhelming to have to learn both systems. 

Use the Pinterest tabs to learn more about the products that show up when you search for something specific. For example, if you search for “necklaces” the tabs that might show up are “layered” “simple” “classic” etc…

If you click on one of those, you might see one of the same words from the last tab section pop up there as well. This allows you to do product research, as well as Pinterest research, at the same time. 

Knowing this allows you to have more product options and gives you new ways to show up on Pinterest. You can create new images based on these results and what the audience is looking for. 

Use the keyword “Etsy” in every description for your pins. This allows you to know that you will show up in search results. Learn all about Keywording on Pinterest here.

A Pinterest Strategy for Etsy

 

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Some eCommerce sellers just don’t want to write blog posts. They don’t want to come up with “5 Ways to Style Your Favorite Necklace.” (related: Do Product Se...