Personal Injury Mastermind

166. Jacqueline Bretell, Bighorn Law — Strong Leadership and Grassroots Marketing: Why Relationships Matter

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In 2022 CEO Jacqueline Bretell (@jrb.esq) led Nevada-based Bighorn Law (@bighorn_law) to new highs. The firm resolved over 400 cases and recovered over $50 Million. The first-time CEO assumed her role in 2020, ready to take charge. But less than a week after she started, the courts and state closed with no sign of reopening. She guided the firm through an incredibly challenging year in complete survival mode. By 2021, the firm was stable. She focused on system integration and growth through grassroots marketing. An avid motorcycle rider, she targets people like her: female riders. And sets aside funds for each attorney to invest in the communities they already belong to. She explains her take on building a thriving culture and why delegation is a game changer.

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What’s in This Episode:

  • Who is Jacqueline Bretell?

  • How did she build a thriving firm through the pandemic?

  • How does Bighorn Law implement grassroots marketing to create authentic community?

  • How do you make a robust culture at your firm?

  • Why should firm owners delegate?

    • Past Guests

    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

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    • 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    • 101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

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    • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels


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