Learn how one client’s long-term Pinterest marketing efforts create passive income when she was unable to work (and how she’s weathered many online business storms over the past decade and is still going strong!)

I’m so excited to have Cassie from Wholefully back with us today. Cassie first came on the podcast in episode 7 where we talked about using Amazon affiliates to boost your income.

She came back again to talk about creating images that really capture the pinner’s attention in episode 65. That episode is a fan favorite.

If you are looking for help with your images or strategy we have The Simple Pin Collective. You can join at any time and start learning everything you need to know to keep growing your Pinterest marketing.

 

The Origins of Wholefully

Cassie started blogging in 2010 as a fun hobby and before she knew it, her blog had morphed into a business.

Her blog was originally called Back to Her Roots for the first six years. After she weathered a trademark infringement issue and was forced to rebrand in just five days, Wholefully was born. Fortunately, she was able to keep her original URL which made the transition fairly seamless.

This experience taught Cassie that it’s important to make sure you are on solid legal footing if you are planning to make a career out of blogging.

Stolen Images on Pinterest

The very first stolen pin I ever found on a client’s Pinterest account was on Cassie’s account.

Stolen pins is still a fairly common occurrence for Cassie. Since she is running a small operation, (it’s just her and her managing editor), Cassie simply doesn’t have the emotional bandwidth to get too upset about stolen content.

Rather than focusing on stolen pins, she focuses on creating content and on behind-the-scenes SEO work (which she considers a much better use of her time). Her goal is to make it really easy for people who really need her content to be able to find it.

Long-Term Pinterest Marketing Efforts Create Passive Income: A Client Success Story

 

Delegating During Illness

In 2017, Cassie thought she was coming down with a bad cold. The cold wouldn’t go away and her symptoms intensified. After three months of enduring countless doctor visits, she was diagnosed with Lyme disease.

At that time, she had been working 40-60 hours a week in her business. She went from almost singlehandedly running her business to being completely bedridden. She wasn’t able to work

for 3 solid months.

Cassie knew that if she wanted to keep her business afloat, she was going to have to learn to delegate because she was no longer able to do many of the tasks herself.

Cassie couldn’t physically stand to take videos or pictures, so that the first thing she handed off. That was super hard for her, since it was one of her favorite parts of the business (fortunately, she’s recently been able to resume doing those business tasks herself).

Investing Now for Future Payoff

In episode 7, we talked about how affiliate marketing was working really well for Cassie at the time.

During the time she had to step back, the long-term investment she had made into her business with affiliate marketing and driving traffic from Pinterest enabled her to still generate passive income throughout the time she was unable to work.

When Cassie was starting her business and was grinding every day to set up her affiliate marketing and create grea...