Wondering how to diagnose the health of your expert business? 🏥

Set and read the vital signs!

Vital signs are key Performance Indicators for each key area 👀

In today's podcast episode, we're breaking down 17 key metrics and KPIs to track in your business across three key areas. 

Having clarity on these metrics is game-changing, because it gives you CONTROL over your business. 

You are empowered because you know what is going wrong, and exactly how to fix it. 

Or, what is working - and how to do more of it! 

Later this week, we are hosting a free class called Operational Elegance, where we will break down these metrics in more detail and show you how you can track, report and improve on them to help you to make your business more efficient. 

Who knew math could be so fun.. and freeing!

🖤 CEO/Top Level Metrics

CEO metrics will give you a clear picture of the overall health of your business - how much money you are making, how much you are keeping (profit), how much you are working to get it and how much of that work is needle-moving “genius zone” work. From there, you can measure your personal hourly rate, and you’ll have a baseline to improve.

Metrics to track: 

• Revenue
• Personal Profit
• Profit Margin
• Hour Worked
• Hours in Genius Zone
• Hourly Rate
• Fulfilment Rating

🖤 Marketing Metrics

Marketing metrics measure the HEALTH of your marketing and sales initiatives. If they’re unhealthy, it will show up in your CEO metrics a month or two later so it’s important to keep them well. In addition to the “qualitative” metrics above, focus also on metrics you can 100% control - being, quantatitve metrics like NUMBER of posts, NUMBER of podcast episodes and NUMBER of emails. You can’t always control the “outcome”, but you CAN control what you do.

Metrics to track: 

• Traffic
• Leads
• Organic Reach
• Downloads
• Actions

🖤 Delivery Metrics 

Delivery metrics are the lifeblood of your business. If you aren’t delivering EXCEPTIONALLY well, your marketing won’t work long term (people talk, and unhappy students leave). Keep a pulse on client happiness and outcomes ALWAYS.

Metrics to track: 

• Retention
• Renewals
• Testimonials
• Anon Feedback Rating
• Results

Of course, these are just example metrics and the actual metrics you track will depend on your business. 

The best way to track and measure these? 

Implement a scoreboard and track them all weekly. 

Even better, assign key metrics to other people and have THEM be responsible for them, plus track and measure them and report them to you weekly. 

🟢 Colour them green if you’re hitting your goals;

🟠 Orange if you’re off track;

🔴 Red if they are bombing.

What gets measured, gets improved. 

Track > optimise > improve > repeat.

Want more? Here’s how we can help you:

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