If you’re navigating a pivot in your photography business, or wondering how to actually get traction with brand photography, this episode is for you!

Kayla shares what it looked like to walk away from weddings, embrace a brand new niche, and finally build a business that fits her life as a military spouse and mom of two young boys. She talks about the unique challenges of moving every few years, how Rebrand helped her feel equipped and supported through her transition, and what gave her the confidence to start showing up consistently and signing brand clients.

In fact, since joining Rebrand, Kayla booked two brand clients in just two weeks and made back her investment in less than two months, even while offering portfolio-building rates. She also shares how she overcame imposter syndrome and created a content system (with a little help from our new AI assistant, Rebecca) that skyrocketed her Instagram reach and helped her connect with aligned clients.

00:22 Transition from Wedding to Brand Photography

01:18 Challenges of a Military Spouse Photographer

02:49 Pivoting to Brand Photography

04:37 Mindset Shift and Booking Differences

08:39 Joining the Rebrand Program

14:15 Initial Steps and Portfolio Building

17:34 Leveraging Content with Rebrand Custom GPT Rebecca

21:51 Gaining Confidence in Social Media

22:47 The Impact of Consistency

31:55 The Power of Rebrand Community Collaboration

CONNECT WITH MADDIE:

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CONNECT WITH KAYLA:

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LINKS

Join Rebrand: My 12-month transformative brand program for photographers who want to book their highest paid sessions EVER (and feel damn good doing it). Become a booked out brand photographer when you join Rebrand. Enrollment is open!

Full show notes