Branding your small business is an exceptionally important part of your business plan, but that doesn't mean it has to be complicated.

If you're just starting out or if you're thinking about rebranding a small business, you could hire a branding agency or brand strategist. But chances are high that you're working with a tight, and you're not looking to compete with Johnson & Johnson, eXp Realty, or Goldman Sachs. At least not yet.

By reading a few good books and listening to the right people, you can get helpful advice about how to build a brand. You can learn easy strategies to implement and clear examples applicable to small business branding that will put you on the right path.

In this episode of Stay Paid, Luke and Josh talk about two ideas from two highly regarded authors that you can begin using immediately.

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