Take It Personally

#171: The Shift That Took Catie from $1,200 to $3,500 Sessions


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If you’ve been doing brand photography for a while but feel stuck at that $1,200–$1,500 price point, this episode is for you!

Catie has been a pro photographer for 15 years—weddings, seniors, and then a pivot into brand photography when her son started preschool. Even though she was booking solid sessions, she knew her work was worth more. She just didn’t know how to get clients to see that.

In this episode, Catie breaks down:

  • How she restructured her packages so price wasn’t tied to time
  • The pricing differentiator that made discovery calls effortless
  • The confidence shift that turned a $1,500 average into a $3,500 booking—without a single pushback
  • What happened when she leaned into positioning herself as the expert
  • Her top networking move (it wasn’t cold-DM’ing!) that brought in referrals
  • How the Rebrand community and coaching kept her accountable and inspired

00:00 Introduction & Catie's journey from weddings to brand photography

02:15 The “good but not great” plateau at $1,200–$1,500 sessions

04:10 The moment she decided she needed more than referrals

06:05 Why she finally joined Rebrand—trusting a current photographer, not a retired one

08:22 Restructuring packages: moving off “hourly” pricing

11:45 Discovery calls that sell strategy—not just pretty photos

14:30 Booking her first $3,500 session in just 4 weeks

17:50 Leveraging referrals and coffee chats for client attraction

20:05 The mindset and positioning shifts that made it all click

22:40 How the Rebrand community fueled her momentum

25:15 Advice for experienced photographers on leveling up

Links & Resources:

  • Join Rebrand (doors close Friday!): https://maddiepeschong.com/rebrand
  • Catie Ronquillo Photography: https://catieronquillo.com/
  • DM Catie about her Rebrand experience: https://www.instagram.com/catieronquillo/

...more
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Take It PersonallyBy Maddie Peschong

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