Personal Injury Mastermind

172. Ed Bernstein, Edward M Bernstein and Associates — Win the Long Game: High Visibility and Consistency

Listen Later

In the ’80s, Nevada was the wild west of legal advertising. The space was wide open and only the most courageous took advantage. A pioneer in TV advertising, the legendary Ed Bernstein (@ed.bernstein), President of Edward M Bernstein and Associates (@edwardmbernstein), joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories. 


Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Follow us on social media for more.

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Ed Bernstein Linkedin 

Ed Bernstein Instagram

Edward M Bernstein and Associates Website

Edward M Bernstein and Associates Instagram


What’s in This Episode:

  • Who is Ed Bernstein?

  • Why niching can protect your firm in a saturated market  

  • What repetition and impressions mean for gaining clients. 

  • Why starting with the end in mind is healthy for every practice. 


    • Past Guests

    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert


    Additional Episodes You Might Enjoy

    • 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    • 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    • 101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    • 96. Brian Dean, Backlinko — Becoming a Linkable Source

    • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

      • ...more
      View all episodesView all episodes
      Download on the App Store
      Personal Injury MastermindBy Chris Dreyer, Rankings.io
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      104 ratings

      More shows like Personal Injury Mastermind

      View all
      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,789 Listeners

      Lunch Hour Legal Marketing by Legal Talk Network

      Lunch Hour Legal Marketing

      53 Listeners

      Maximum Lawyer by Tyson Mutrux

      Maximum Lawyer

      198 Listeners

      The Martell Method w/ Dan Martell by Dan Martell

      The Martell Method w/ Dan Martell

      386 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,345 Listeners

      Trial Lawyer Nation by Michael Cowen

      Trial Lawyer Nation

      186 Listeners

      My First Million by Hubspot Media

      My First Million

      2,616 Listeners

      Grow Your Law Firm by Ken Hardison

      Grow Your Law Firm

      56 Listeners

      The Game Changing Attorney Podcast with Michael Mogill by Michael Mogill

      The Game Changing Attorney Podcast with Michael Mogill

      520 Listeners

      Personal Injury Marketing Minute by optimizemyfirm.com

      Personal Injury Marketing Minute

      8 Listeners

      Huberman Lab by Scicomm Media

      Huberman Lab

      28,304 Listeners

      The Law Firm Blueprint by Jay Ruane & Seth Price

      The Law Firm Blueprint

      13 Listeners

      Tip the Scales by LawRank

      Tip the Scales

      6 Listeners

      Trial Lawyers University by Dan Ambrose, Trial Lawyers University

      Trial Lawyers University

      18 Listeners

      Bourbon of Proof by Robert Simon

      Bourbon of Proof

      6 Listeners