Personal Injury Mastermind

172. Ed Bernstein, Edward M Bernstein and Associates — Win the Long Game: High Visibility and Consistency

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In the ’80s, Nevada was the wild west of legal advertising. The space was wide open and only the most courageous took advantage. A pioneer in TV advertising, the legendary Ed Bernstein (@ed.bernstein), President of Edward M Bernstein and Associates (@edwardmbernstein), joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories. 


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What’s in This Episode:

  • Who is Ed Bernstein?

  • Why niching can protect your firm in a saturated market  

  • What repetition and impressions mean for gaining clients. 

  • Why starting with the end in mind is healthy for every practice. 


    • Past Guests

    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert


    Additional Episodes You Might Enjoy

    • 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    • 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    • 101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    • 96. Brian Dean, Backlinko — Becoming a Linkable Source

    • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

      • ...more
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