In today’s episode of Take It Personally, I'm featuring my client Tori Kelner, a talented wedding photographer who made a smooth and strategic transition into brand photography. Tori shares her journey of moving from wedding photography to branding, how Rebrand helped her sharpen her strategy, and the powerful lessons she’s learned along the way.

If you’re a photographer considering a shift toward brand photography, Tori’s story is filled with valuable insights. From navigating burnout to embracing a new niche, she shares the tools and confidence she’s gained to position herself as a brand photographer—and not just someone who "does brand photos occasionally."

In this episode, you’ll learn:

• How Tori decided to pivot from weddings to brand photography (and why it felt like the perfect move)
• The strategic changes she implemented right away to get her business set up for success
• The power of positioning yourself as a brand photographer and why it’s key to attracting the right clients
• How Rebrand’s resources—like templates, questionnaires, and group coaching—accelerated her growth and confidence
• The importance of building a portfolio that reflects your unique approach to brand photography
• Tori’s thoughts on blending multiple photography niches and why it doesn’t have to be an all-or-nothing choice

Links & Resources:

• Join Rebrand
• Tori’s Instagram

If you’re ready to take the next step in your photography business and pivot to brand photography, join us inside Rebrand where we help photographers like you build a strategy, find their niche, and gain the confidence to charge premium rates for their services.