In today’s episode, we’re going to help you set your 2020 Pinterest marketing goals. It’s not too late to start. We’ll cover how to set goals, what our goals are here at Simple Pin Media, as well as some of my personal goals. 

For the past few months, I’ve been thinking about what’s on the horizon for this year. Back in October, we started talking about what we wanted 2020 to look like for SPM and also, what we wanted it to look like for our Pinterest marketing efforts. 

To really kick off your year, you should download the Simple Pin Pinterest Planner. It’s 20+ pages full of monthly trends, checklists, tips, and so much more. Go download it today and make sure you share how you’re using it on Instagram. 

A Process for Establishing Pinterest Marketing Goals

If you’re totally new to Pinterest and your goal is to jump in for the first time, you should walk through our Start series. This will help you get the ball rolling and build the firm foundation that you need to grow your Pinterest marketing.

For the rest of you, follow this process for setting 2020 Pinterest marketing goals:

1. Answer these questions:

Why do you use Pinterest for your business?

What’s your main goal? 


It’s important to take stock of this and not just engage in activities because everyone else is doing it. 

Here at SPM, we use Pinterest to drive traffic to our blog posts. When someone visits the blog, we have opt-ins in order to grow our email list. That is the only reason we use Pinterest. 

We track this by looking at our conversions — how many people are visiting and how many of those people are actually signing up for our email list? 

Related: Pinterest KPIs: How to Measure Your Success

Why are you using Pinterest? What do you want it to do for your business? 

2. Look at last year’s analytics on Google analytics

Take a deep dive into your Google analytics. First find out how many sessions were the direct result Pinterest driving traffic to your site.

You can find this by going to: Acquisitions–>all traffic–>referral–>Pinterest.


In addition to writing down the total number of sessions, identify your high and low traffic times. 


Next, take a look at your pins that are driving the most traffic (we call these viral pins or legacy pins). Pay attention to how these viral pins can skew your traffic. 


Devote an hour to looking back at this data to determine what worked and what didn’t work. 

3. Think about what kind of posts or pins will bring more eyes to your products/blog posts 


Look at those pins and posts that are already performing well and figure out how you can create “spin-offs” that compliment them. Write your spin off ideas down in your Pinterest planner. This will allow you to look back on it next year and see what you accomplished over the last year. 

4. Write down your monetary goals for Pinterest. 


Determine if there is a way that Pinterest can help you reach your sales goals when it comes to your products or content.

Related: Using Pinterest to Sell Products

SPM’s Goals for 2020 

1. Visibility. We want to increase the exposure of SPM and help mor...