Today’s episode is a replay of an episode I recently did with Kate Doster on her podcast, Inbox Besties. We had a great conversation about how to do Pinterest marketing the right way.

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I’m sure some of you listened to the episode of the SPM podcast where Kate shared how to get from Pinterest to Paypal in 3 minutes flat. If you missed that one, I recommend you go back and listen to it.

Kate shared a lot about copywriting and getting into the headspace of your potential buyers so that you can sell them exactly what they need. 

After that episode, I hired Kate to review my sales page for The Simple Pin Collective and she blew my mind. I highly recommend her Email Marketing Fairy course. It’s an e-book and is full of fantastic information to help you with email marketing. 

If you’re looking for help with planning your Pinterest marketing, make sure you sign up for our free Pinterest planner. It’s over 20 pages of stat tracking, monthly trends, checklists and so much more. 

Getting Past Discouraging Thoughts 

I know a lot of you have heard the story of how I started SPM. We went from living on food stamps to having a team of 40 members. Since then, there have been moments when I’ve wanted to throw in the towel on Pinterest marketing. 

I had one of those moments recently. I was challenged to dig into my hopes and dreams for the future. I listened to Vivid Vision and it completely overhauled my thinking. I sat down and wrote for four hours. 

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The moment I did this, the challenges felt so big and heavy. Releasing this vision to my team was one of the scariest moments for me. The weekend before I delivered this to them, I had the thought: maybe I should just quit, this seems too hard. 

My team director reminded me that I was made to do this, and that I had to lean in and not let the discouraging thoughts win. When I finally did share the vision with my team, it was truly magical. 

Related: How to Build a Successful Team

How to Do Pinterest Marketing the RIGHT Way

 

Common Misconceptions About Pinterest

While some of you may have used Pinterest for a long time, there are always those who are brand new to the Pinterest game. And just like any other platform, there are some common misconceptions that are crucial to clear up: 

Pinterest will work like Instagram or Facebook. Engagement is not the main metric on Pinterest; clicks are. The ecosystem of Pinterest is search and discovery, like Google. The user on Pinterest is searching for answers, so you’re marketing to a cold audience. The big advantage: if you can create great content, you can compete with larger brands.