To attract better clients you need to give greater assurance that you're someone they'd feel comfortable working with. Or even better that they yearn to work with.

The best tool for doing this is your biography, but not via the usual "obituary style" litany of accomplishments. Rather, you need to tell the story of who you really are, and why you really care about helping people. Of course, it's hard to tell your own story.

In this episode, Megan Hargroder shares the insights about doing this effectively, which she's learned by working with hundreds of solo and small firm lawyers—helping them not just with a website. But also helping them tell the story of who they really are.

Show Notes

• Megan's Biography
• Ernie's Biography
• Slides used in Megan's Presentation
• Episode 38: Story-Based Marketing & Communications (with Megan Hargroder)
• Episode 52: SEO Voodoo for Online Marketing (with Megan Hargroder)
• Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller
• Win Your Case: How to Present, Persuade, and Prevail - Every Place, Every Time, by Gerry Spence
• Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone, by Brené Brown

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

Thanks to Our Sponsors

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Just navigate to SweetProcess.com/ernie to start your 28-day free trial today.

And thanks to the other sponsor of this podcast…

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at EmeraldCity Pro.