If you've ever avoided setting up automations in your business because you're scared something will break, sound robotic, or feel impersonal, this episode of Take It Personally is for you.

In this episode, I’m sharing a little tough love and a whole lot of encouragement for those of you who are automation-curious but stuck in perfectionism. I’ll walk you through real-life examples from my own brand photography business and show you how automations can actually give you more space for personal touch, creativity, and freedom. You don’t have to babysit your inbox forever. Let’s talk about what’s really holding you back—and how to fix it.

01:30 Why I avoided automations too (and what changed my mind)

03:40 What’s really holding you back from setting up workflows

05:15 Automations don’t have to be robotic

07:10 A behind-the-scenes look at how my CRM is set up

09:00 What to do if you’re scared of sending something by accident

11:35 Why human error is not the end of the world

14:00 Strategic automation vs. intentional personal touch

16:15 Why automations create more space for connection

18:10 Final pep talk (plus your invite to the free webinar!)

CONNECT WITH MADDIE:

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LINKS

July 17 Webinar with Colie James: Charge More Stress Less - Learn how to automate the sales process for your luxury brand photography offer. Save your spot now!

Dubsado: 20% off

Honeybook: 25%

Full show notes