It’s so easy to start growing your online business and putting all the necessary pieces in place and forget one really important element – analytics. 

Today we’re going to talk about why Pinterest analytics are key to your business success and how you can easily find the data you need with the right dashboard. No more digging, just one click. 

Why Pinterest Analytics Should Play a Key Role in Your Pinterest Strategy

My guest, Jennifer Grayeb of The Nimble Co., specializes in growth strategies for online business owners and making sure they’re focused on doing the right things, in the right way and in the right order. Using analytics data is her favorite way to go about doing that. 

Why Are Analytics So Scary? 

Many people tend to run in the other direction when it comes to Pinterest analytics (or analytics data of any kind). 

But Jennifer loves them because it’s like the answer key to your business. Jen says that it’s like cheating on a test.

Data derived from your analytics removes the guesswork and help you make better and more confident business decisions. It also allow you to really focus on what’s working so you can fine-tune and get even better results. 

It’s easy for business owners to shy away from analytics because you’re combining two things that many people self-identify as being bad at: numbers and technology. 

The idea of analytics is scary if you feel like you’re “not a numbers person” or “not good with technology.” It’s also overwhelming when there are so many things to look at on your analytics dashboard. 

You have to change your mindset in order to not be afraid of analytics. 

Two Important Questions To Ask

Prior to working with analytics, Jennifer would have said that she was NOT a numbers person. 

She majored in English Literature with a minor in Journalism. She counts on her fingers all the time. But even so, she says that most people just think about numbers wrong or they over-complicate things. 

You need to ask yourself two things: 

* What questions do I have? 


* Where can I find the answers? 


Those two questions are at the core of what analytics is about. The answers to these two questions help you to understand what decisions or changes you need to make in your business. 

You can spend a ton of time creating a funnel, writing copy, or staring at your sales pages. But if you don’t take the time to go back and see if it’s working, you can’t make informed decisions about moving forward. 

Related: How to Be Bold in Your Business

Data Is Objective

In Jennifer’s corporate role, she felt like she always made emotional decisions, based on instinct or her gut. Then she began to work for a manager who always asked, “What does the data say?” 

This forced her to pause, go back and look at the numbers. 

Data is objective, it’s not emotional. It doesn’t have an opinion. — Jennifer Grayeb

Analytics empowers you to compare objective data against what your instinct is telling you to determine how in sync the two really are.

Looking At The Whole Picture

You invest so much time and effort into your content. If you look at the data and discover that the content isn’t being received in the way you had hoped, it can feel defeating. 

Related: Using Analytics as a Content Creation Tool

This causes some people to avoid looking at data altogether. But it’s VITAL to look at the whole picture and view every element of the analytics data. 

Here’s a great example of how data can be valuable in business decision-making.