Nikonomics - The Economics of Small Business

178 - How Facebook Ads Nearly Killed This $12.5M Brand with Hans Dose


Listen Later

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

Join me, Nik (https://x.com/CoFoundersNik), as I interview Hans Dose (https://x.com/HansDose_Does) about his wild journey from a Shark Tank deal to building a $12.5 million business and now, launching a US manufacturing facility in California.

Hans is a real-deal entrepreneur who saw the challenges coming for e-commerce brands relying on overseas production, especially with tariffs and geopolitical risks changing the landscape. He shares how his product, Tenikle, went from struggling at $10k/month pre-filming to a massive sales spike after the Shark Tank airing.

We dive into the surprising reality of razor-thin margins in the e-commerce world, largely due to massive advertising costs. Hans explains the crucial difference between silicon and silicone, detailing why this flexible, non-toxic material is vital for countless consumer products. And he lays out his bold plan to "steal China's strategy" for efficient, small-scale production to make US manufacturing competitive again.


Questions This Episode Answers:
How did a Shark Tank deal lead to building a $12.5M business and a US factory?

Why are e-commerce margins razor-thin despite high sales?

What is silicone, and why do so many products use it?

Can US manufacturing really compete on cost with China?

Why build a factory in California instead of nearshoring?


Enjoy the conversation!

__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at [email protected] with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:

00:00 From Shark Tank to Manufacturing Success

02:59 The Importance of Silicone in E-commerce

05:56 Navigating the Challenges of Low Margins

08:50 The Shark Tank Experience: Risks and Rewards

12:11 The Rollercoaster of Business Growth

14:59 Unit Economics and Advertising Costs

17:47 Shifting Manufacturing Strategies in a Changing World

22:32 The Shift in Manufacturing Expertise

27:21 Learning from China's Manufacturing Model

30:43 Challenges of Domestic Manufacturing

36:28 Navigating the Entrepreneurial Landscape

42:48 The Future of American Manufacturing

...more
View all episodesView all episodes
Download on the App Store

Nikonomics - The Economics of Small BusinessBy Nikolas Hulewsky

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

86 ratings


More shows like Nikonomics - The Economics of Small Business

View all
Startups For the Rest of Us by Rob Walling

Startups For the Rest of Us

697 Listeners

Built to Sell Radio by John Warrillow

Built to Sell Radio

209 Listeners

Founders by David Senra

Founders

2,081 Listeners

Noah Kagan Presents by Noah Kagan

Noah Kagan Presents

901 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,409 Listeners

POWERS by Chris Powers

POWERS

494 Listeners

My First Million by Hubspot Media

My First Million

2,647 Listeners

Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

Acquisitions Anonymous - #1 for business buying, selling and operating

244 Listeners

Acquiring Minds by Will Smith

Acquiring Minds

254 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

203 Listeners

The UpFlip Podcast by UpFlip

The UpFlip Podcast

252 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

354 Listeners

OPERATORS by OPERATORS

OPERATORS

46 Listeners

Moneywise by Hampton

Moneywise

650 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

221 Listeners