Personal Injury Mastermind

179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law.

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The “Grandfather of Legal Advertising”, Harlan Schillinger, broke the marketing mold back in 1978. His innovations - and insights - remain just as valuable today. The private consultant has worked with over 140 firms in 98 markets. While he only works with a handful of clients at a time, this episode gives access to insights from nearly five decades in the business. Today he reveals how to harness the power of perception in advertising, the importance of quality keywords in SEO, and the right way to leverage data in OTT ads.  

This is Harlan’s second appearance on PIMM. Hear his impressive career journey, the secrets to optimizing intake, and why your marketing dollars only count if they're backed by credibility. Episode 60. Harlan Schillinger, Grandfather of Legal Advertising Supercharge Your Intake Process


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What’s in This Episode:

  • Who is Harlan Schillinger?

  • What needs to be in place for a successful expansion. 

  • How practicing better law leads to larger profits. 

  • How to evolve with disruptive media and advertising. 


    • Past Guests

    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert


    Additional Episodes You Might Enjoy

    • 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    • 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    • 101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    • 96. Brian Dean, Backlinko — Becoming a Linkable Source

    • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

      • ...more
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