Today I’m sharing a replay of a podcast episode I did with Megan of Eat Blog Talk, about the basics of Pinterest marketing. 

It’s probably one of my most in-depth interviews to date on the nitty-gritty elements of Pinterest. 

We covered it all – from the sizing of images to AB testing to video pins and Google Analytics. We talk about whether to use a scheduling tool and Pinterest goals. Like I said, very in-depth! 

While we were specifically talking to food bloggers on her podcast, there is so much helpful information that applies to everyone, regardless of your niche. 

Make sure you listen to the interview and also download the Simple Pin Pinterest Planner to help you grow your business. 

In this blog post, I’ll be sharing a bit about the topics we touched on and then giving you a list of episodes of this podcast that you can go back to if you want to learn more.

The Basics of Pinterest Marketing in 2020

Pinterest Images

Images are one of the most important parts of Pinterest marketing and something we talk about a lot here at SPM. They are what drive the user to click on your pins and visit your site. Traffic is what we’re all looking for!

Knowing your audience is crucial when it comes to your images. You want your images to catch the eye of your ideal person. 

Related Posts/Episodes:

* Creating Pinterest Images That Capture the Pinner’s Attention

* How to A/B Test Pinterest Images

* Should I Use Branded Images on Pinterest?

* Pinterest Image Guide

* How to Use Pinterest Analytics the Smart Way: Keyword and Image Secrets

* Pinterest Visual Search Tool

Video on Pinterest

Is video gaining traction on Pinterest?

Pinterest is making a push to show more videos to their users. You want your video to be a teaser. The goal is to get the user off the platform and to click over to your site.

If you haven’t tried video out yet, definitely give it a shot. 

Related Posts/Episodes:

* How to Upload Video to Pinterest

* Video Promoted Pins and Hashtags on Pinterest: Tips and Strategy

* Creating a Pinterest Video Strategy

* Does Video Work on Pinterest?

Knowing Your Pinterest Avatar

Knowing your person is so important. Everything you do should be targeting and benefitting that person. 

There is a ton of gold hiding inside of your analytics that will help you know more about your person and what they’re looking for. 

Related Posts/Episodes:

* Using Analytics As a Content Creation Tool

* Why Pinterest Analytics Should Be Defining Your Pinterest Strategy

* Understanding Pinterest Analytics

Pin Descriptions, Pin Keywords, and Hashtags on Pinterest