You want to charge four figures for brand photography, whether that’s $1,000 or $5,000. But deep down, if you’re still crossing your fingers that your clients are happy with their photos or treating every session like a guessing game, it’s going to be hard to raise your prices with confidence.

In this episode of Take It Personally, we’re talking about the one mistake that might be holding you back from charging what your work is worth: not having a strategic, repeatable process behind your sessions. I'm walking you through why your clients are looking for ROI, not just pretty photos, and how a thoughtful brand photography process creates results, for your clients and your business.

If you’re tired of feeling unsure about your pricing, nervous on shoot day, or unsure how to talk about the value you provide, this episode is a must-listen.

1:45 The mistake that’s keeping you from charging four figures

4:30 Why your photos need more than “just vibes” to be premium

7:05 My client Roxanne: from unsure to confidently charging $3K+

10:10 What clients really get from brand photography

13:45 Repeatable strategy = premium pricing + better referrals

17:00 Why strategic planning helps your clients (and your time!)

21:00 Three things to focus on to improve your brand sessions

33:30 What’s inside Behind the Shot

36:00 Live call details in BTS + new pricing module

38:20 How to join the course and get $150 off!

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Behind the Shot: the full system of planning, posing, shooting, and delivering, so you can stop feeling like an imposter and start showing up like the expert brand photographer you are. $150 off with code SUMMER25!

• The August summer sprint inside BTS includes live calls, a new pricing module, and the accountability you've been needing to actually finish the course

Roxanne's TIP podcast episode

Full show notes