You want to charge four figures for brand photography, whether that’s $1,000 or $5,000. But deep down, if you’re still crossing your fingers that your clients are happy with their photos or treating every session like a guessing game, it’s going to be hard to raise your prices with confidence.

In this episode of Take It Personally, we’re talking about the one mistake that might be holding you back from charging what your work is worth: not having a strategic, repeatable process behind your sessions. I'm walking you through why your clients are looking for ROI, not just pretty photos, and how a thoughtful brand photography process creates results, for your clients and your business.

If you’re tired of feeling unsure about your pricing, nervous on shoot day, or unsure how to talk about the value you provide, this episode is a must-listen.

1:07 — The mistake that’s keeping you from charging four figures

1:40 — Why your photos need more than “just vibes” to be premium

2:57 — My client Roxanne: from unsure to confidently charging $3K+

3:53 — What clients really get from brand photography

6:27 — The importance of consistent client experience

9:04 — Repeatable strategy = premium pricing + better referrals

9:55 — Why strategic planning helps your clients (and your time!)

12:30 — How to build confidence and charge more

12:50 — Three things to focus on for strategic sessions

15:57 — What’s inside Behind the Shot

16:33 — Live call details in BTS + new pricing module

17:16 — How to join the course and get $150 off!

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Behind the Shot: the full system of planning, posing, shooting, and delivering, so you can stop feeling like an imposter and start showing up like the expert brand photographer you are. $150 off with code SUMMER25!

• The August summer sprint inside BTS includes live calls, a new pricing module, and the accountability you've been needing to actually finish the course

Roxanne's TIP podcast episode

Full show notes