Today I’m thrilled to have Dave Munson on the show. Dave is the founder of Saddleback Leather which is a company that sells indestructible leather bags. I’m actually quite familiar with the Saddleback Leather story. In fact, I even used his company as a case study in my create a profitable online store course on how to create a great unique value proposition for your products. Even though Dave’s company sells leather bags which is a commodity product that is highly competitive, Dave has created an incredibly profitable business selling bags by standing out in a competitive niche. What You’ll […]

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