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Here's one of the most fundamental--but often not followed--rules of sales: people buy what they value, NOT what you think is important.
Art shares an example from the grocery store, and a simple exercise to come up with questions to use so that you are sure to sell value every time.
4.7
137137 ratings
Here's one of the most fundamental--but often not followed--rules of sales: people buy what they value, NOT what you think is important.
Art shares an example from the grocery store, and a simple exercise to come up with questions to use so that you are sure to sell value every time.
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