Episode Description

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Time-Stamped Show Notes

• 00:30 - Introduction to today's topic: What exactly is an MQL?
• 01:45 - Why operations matter just as much as sales in scaling your business.
• 02:42 - Operations give you time freedom, allowing for scaling beyond just selling.
• 05:40 - Discussing the challenge of scaling leads and how to qualify them effectively.
• 07:00 - Reverse engineering the marketing process to build know, like, and trust factors.
• 09:52 - Detailing the process of reverse engineering not just from leads to customers, but through a nurturing sequence to make sales conversations easier.