Gemma Hodgson is the owner of The Foot Lab, a unique high-end looking podiatry business in Glossip, in the United Kingdom. As Gemma puts it, going cheap was never an option.

Gemma is passionate about private practice and business ownership but also believes that we should be empowering other podiatrists to have the confidence to put their dreams and thoughts into action and be the best clinicians they can be.

In this episode, we discuss:

• Why Gemma invested in a high-end look.
• Developing a patient experience, second to none.
• Why great treatment does not always equal a great experience. Ever had great food yet lousy service?
• Marketing: understanding and educating your audience and patients.
• Branding & social media: The benefits of putting yourself out there.
• Starting with a small budget and putting in the work.
• Smashing it on Facebook.

From Zero to Hero

Gemma started with zero patients, and within 6-months, she was working full-time just by using Facebook.

How is this possible?

Gemma began marketing herself and telling her story, and sharing her journey as a student.

Gemma has patients follow her clinic on social media, and then she constantly educates them, and she has done this from day one.

Be Different

You should always look for good, educational content and don't try to be like everyone else. Being a little bit different will make you stand out.

This is how the branding and thinking behind The Foot Lab

Competition is Good

If you want to perform at the highest level and raise podiatry's overall awareness, you need to have healthy competition.

Healthy competition means you're working together towards better patient outcomes, and if you embrace this, we can all learn from each other.

Your Team

As the business owner, it is up to you to create a happy and encouraging environment for my team to flourish. A happy team equals happy patients, which results in good business.

"Never too late to change something in your life if you are unhappy".

Final Tip

Don't overthink things, and don't put hurdles in front of yourself.

If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at [email protected]; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.

ONLINE CALENDAR

Youtube

I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

Competitive Advantage

If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.